There’s this running joke among entrepreneurs and business owners – that they would rather work 16 hours a day for themselves than 8 hours for someone else. True – but after awhile it quits being funny.
Scaling a business is tough, but with the right framework, it doesn’t have to be chaotic. That’s where we come in. On October 31st, I’m inviting you and your leadership team to join me at Meadowbrook Country Club for a half-day event where we’ll unpack the strategies that have helped over 102,000 companies scale – with less stress, more results, and faster growth.
I’m Verne Harnesh, founder of Scaling Up and the Entrepreneurs' Organization (EO). Over the past several decades, our team of over 300 coaching partners across six continents has helped tens of thousands of firms scale using a proven formula that’s designed to make growth easier and drama-free.
Together, we’ll dive into the four critical decisions that can make or break your business: People, Strategy, Execution, and Cash. This is the framework that’s worked for companies like Jasper, which went from startup to a $1.5 billion valuation in just 48 months, and for countless other business leaders who, like you, were looking for a way to scale without the headaches.
1. Compensation That Actually Works
What is the number one frustration from business leaders today? “How do I create a compensation plan that keeps my best people without breaking the bank?” I will walk you through strategies from my recent book, Scaling Up Compensation, to show you how to design a compensation structure that motivates your team while aligning with your company’s goals.
2. Pricing for Profit
Your pricing strategy directly impacts profitability, efficiency, and customer satisfaction. I will reveal key pricing strategies that allow you to drive profit, increase cash flow, and boost your company’s valuation. Learn how small tweaks in pricing can create big gains for your bottom line while giving you back your time to spend with your best clients.
3. Four Decisions to Scale
It all boils down to People, Strategy, Execution, and Cash. I have spent the past three decades refining these four critical decisions. We’ll walk through each one, and I’ll share real-world examples of companies that got them right – and scaled easier because of it. See how you can apply these proven strategies to fuel your own growth and long-term success.
This isn’t a motivational talk. This event is designed for serious business owners who are ready to scale and grow. If your company is doing $2MM to $200MM in revenue, this is for you. Bring your leadership team to get everyone aligned and working toward the same vision.
A complimentary copy of Verne’s Newest Book Start to Scale hot off the presses and his groundbreaking book Scaling Up, so you can continue applying these principles long after the event is over. Growth doesn’t have to be chaotic. With the right playbook, you can scale your business without losing your mind. I’ll show you the proven strategies that have worked for tens of thousands of businesses around the globe – strategies you can implement immediately.
Key pricing strategies that multiply profitability in both B2C and B2B businesses.
The pricing strategy all unicorns have in common and how you can utilize it in your company to drive revenues and profits
How to counter “low ball” pricing in your market
A resource if you want to be the low-priced competitor and still generate superior profits
The one pricing strategy which generates hundreds of percent increases in topline revenue growth
The two functions in your organization that must be aligned in setting price
5 compensation principles for turning your largest expense into a strategic advantage.
The #1 mistake business leaders make in setting up their compensation plans
The psychological aspects of compensation underpinning successful plans
How individual bonuses can backfire
The power of gamifying gains to drive up energy and engagement
Whether you want to be queen/king or rich!
Compensation is one of your largest expenses, one you can turn it into a strategic advantage in attracting, retaining, and motivating talent (or not accidentally demotivating them). In this highly practical book, Verne and Sebastian share 5 principles for designing effective compensation systems along with plenty of examples from leading small, medium, and large firms across various industries.
Plus, your ticket includes lunch, refreshments, & phenomenal networking!
As Certified Scaling Up Coaches, Matt and Barry bring decades of experience helping businesses of all sizes achieve sustainable growth. They guide numerous companies through the challenges of scaling, using the proven Scaling Up framework to drive results with less stress and more success. Their hands-on, practical approach delivers actionable strategies tailored to their clients’ specific needs. As your hosts for this event, Matt and Barry are committed to helping you and your team take your business to the next level.
Scaling a business is one of the most rewarding and challenging things you’ll ever do. But you don’t have to figure it out alone. Join us on October 31st, and let’s scale your business – with less drama and a lot more success.
Verne Harnish is the founder of the Entrepreneurs’ Organization (EO) and the author of bestselling books including Scaling Up: How a Few Companies Make It…and Why the Rest Don’t, Mastering the Rockefeller Habits, The Greatest Business Decisions of All Time, Scaling Up Compensation, and 12 Habits of Valuable Employees. Verne’s insights have helped thousands of businesses around the world achieve remarkable growth – and yours could be next.